What is your process?

  1. Consultation
  2. Discovery
  3. Kickoff
  4. Throughout
  5. Wrap-up

1

How do I prepare for our initial consultation?

This initial 15–30 minute conversation is a chance to discuss your goals, challenges, and where you want to take your brand. To prepare for our call, jot down your brand’s pain points and objectives.

2

What does the discovery process involve?

The discovery phase involves auditing your digital platforms and aligning on objectives, timelines, and the final project scope.

3

How do we kick off the project?

Kickoff is typically a meeting focused on reviewing the project components, phases, and timeline before we begin execution.

4

What can we expect throughout the project?

We value open communication and regular check-ins. Our team will provide updates on progress, reviews, timeline, and results at regular intervals.

5

What happens after project completion?

Most projects end with a new beginning. With advanced analytics and clarity, we can expand your marketing mix and focus on remarketing efforts. Or, in some cases, we simply rinse and repeat for a while.

Need further assistance?

If you’re still unsure where to start, we have resources to help you.

1

Scan through the FAQs on this page.

Our FAQs are divided into common categories and designed to quickly bring you up to speed, without requiring much research or reading.

2

Read through our Discovery articles.

Do you need to understand your digital marketing systems and processes better? Our collection of blog articles labeled “Discovery” is designed to help you better understand digital marketing.

3

Ask our team.

Need immediate assistance? Send us your question.

Content & SEO

The foundation of a great digital presence.

What’s the difference between content marketing and SEO?

Content marketing is about creating valuable, relevant content to attract and engage your audience. SEO ensures that content is discoverable in search engines by optimizing for keywords, structure, and technical performance. We combine both to drive traffic and conversions.

Do you provide content writing or just strategy?

We do both. Our team can craft high-quality blogs, web copy, pillar pages, and more—guided by keyword research and buyer intent.

How do you choose the right keywords for my business?

We start with in-depth research to understand your industry, competitors, and customer behavior. Then, we identify high-intent, relevant keywords based on search volume, competition, and alignment with your business goals.

Will you optimize my existing content or create new content?

Both. We audit your content to identify opportunities for updates, optimization, and improved performance. Then, we will fill in content gaps with fresh, strategic content that aligns with your goals.

How long does it take to see results from SEO?

While some quick wins are possible, SEO typically takes 3–6 months to show consistent improvement, depending on your site’s history, competition, and content quality.

Can I order food for takeout or delivery?

Absolutely! You can order online through our website or by calling us. We offer both takeout and delivery within a specific radius.

What kind of content performs best for SEO?

Long-form, informative content that answers user questions tends to perform best. This includes blog posts, how-to guides, landing pages, and pillar content. We also ensure that it’s optimized for search intent, structure, and readability.

How do you measure content and SEO success?

We track metrics such as organic traffic, keyword rankings, engagement, conversions, and backlink growth. You’ll receive regular reports with clear insights and recommendations for continuous improvement.

Web Design & Development

The most important tool in digital marketing.

Can you redesign my current site, or do I need to start from scratch?

This depends on the structure, your goals, and the health of your current website. If your website has a solid foundation, we can go directly into adding content and optimization.

What do I need to provide before we begin?

We’ll send you a project checklist! Typically, we’ll need your logo, brand assets, content (or at least a draft), domain access, and any existing site credentials. Don’t worry—we’ll guide you through each step.

Can you help with content or branding too?

Absolutely. We offer copywriting, content strategy, and branding as add-ons. Just let us know what you need!

How do I know if my site needs a cleanup?

If your site is over 2 years old, loading slowly, hard to update, or ranking poorly despite good content, it likely needs a cleanup. A technical audit can confirm this.

Why is digital cleanup important?

Over time, websites accumulate clutter—unused plugins, duplicate content, broken links, outdated code—that can slow performance, confuse users, and damage your search visibility. Cleaning things up improves speed, security, SEO, and usability.

How much does a website cost?

Pricing varies based on features, size, and customization level. Basic brochure sites typically start around $3,000, while more complex builds (e-commerce, custom integrations) are quoted based on scope.

How long does a website project typically take?

Timelines vary based on the size and complexity of your site. Most standard websites take 6–10 weeks from kickoff to launch, assuming timely feedback and content delivery.

Do you use templates or build from scratch?

That depends on your goals and budget. We offer custom designs and template-based builds (which we can customize to reflect your brand). Either way, your site will be unique and purpose-driven.

What platform do you build on?

We can build on any platform of your choosing. We typically use WordPress and WooCommerce; however, some clients like Squarespace, Wix, and Shopify. We’ll recommend the best-fit platform based on your business goals, team comfort level, and growth plans.

Will I be able to edit the site myself?

Yes! If you want to. We design with user-friendliness in mind. If you choose, you’ll receive basic training and documentation to update text, images, and blog posts on your own.

Do you offer ongoing support after launch?

Yes—we offer care plans for ongoing support, updates, and troubleshooting. You can also reach out anytime for hourly support or future upgrades.

Email Marketing

Email is NOT dead.

What’s the difference between email marketing and email automation?

Email marketing refers to sending targeted messages (like newsletters or promotions) to a list. Email automation uses triggers and workflows to send messages automatically based on subscriber behavior—like welcome emails, abandoned cart reminders, or re-engagement campaigns.

Can you help set up email automation from scratch?

Absolutely. We design, build, and launch automated workflows—everything from welcome sequences and drip campaigns to post-purchase follow-ups and re-engagement flows.

Do you write and design the emails, too?

Yes! We offer full-service support, including copywriting, design, layout, and coding. Every email is tailored to your brand voice and goals, whether promotional, educational, or transactional.

How often should I send emails?

It depends on your audience and goals, but a consistent cadence (weekly, biweekly, or monthly) works best. We’ll help you find the sweet spot to stay top-of-mind without overwhelming your subscribers.

How do you grow and maintain a healthy email list?

We focus on ethical list-building practices like opt-in forms, lead magnets, and gated content. We also clean your list regularly to remove inactive subscribers and protect your sender reputation.

What platforms do you work with?

We work with various platforms, including Salesforce Marketing Cloud, MailChimp, HubSpot, ActiveCampaign, and Constant Contact. We’ll help you choose the best-fit solution or optimize what you’re already using.

How do you personalize emails?

We use data like name, location, purchase history, and behavior (opens, clicks, site activity) to personalize subject lines, content, and timing—making messages feel more relevant and improving engagement.

Will this integrate with my CRM or eCommerce platform?

Yes—we specialize in CRM and platform integration to sync customer data and trigger real-time automations. That includes platforms like Salesforce, Shopify, Magento, HubSpot, and more.

What if I already have a system, but it’s underperforming?

We’ll audit your current email setup, workflows, and content to identify what’s working and where improvements can be made—then help you rebuild or optimize for better results.

Social Media

Hook ’em into your funnels.

What platforms do you specialize in?

We manage all major platforms, including Facebook, Instagram, LinkedIn, X (formerly Twitter), TikTok, Pinterest, and YouTube. We help you choose the right mix based on your target audience and goals.

How often should we post?

We build custom posting schedules based on your goals and budget—typically, 3–5 posts per week per platform are recommended. We can scale up or down as needed and as data is analyzed.

Do you run paid ads, too?

Yes—we manage paid social campaigns, including strategy, creative, targeting, and optimization. This includes boosted posts, lead generation ads, retargeting, and performance reporting.

What kind of results can I expect?

Results depend on your goals—growing followers, increasing engagement, or driving leads/sales. We track key metrics like reach, impressions, engagement rate, website traffic, and conversions, and adjust strategy accordingly.

How do you measure success?

We deliver monthly performance reports with insights into what’s working and what we’ll tweak next. We track KPIs aligned with your goals—awareness, engagement, or conversions.

Do you create the content?

Yes! We offer full content creation, including writing captions, designing graphics, editing videos, and sourcing hashtags. Everything is customized to match your brand voice and aesthetic. We also offer templates and procedures for your own team to carry out the postings.

Can I review the content before it goes live?

Absolutely. We provide a content calendar in advance for your review and approval. You’ll always have the opportunity to give feedback before anything is published.

Do you respond to comments and messages?

We can! Community management is available as an add-on service. We monitor your accounts for comments, DMs, and mentions—and respond on your behalf or alert you when needed.

Will you help me grow my followers?

Yes, but we focus on organic, engaged growth—not bots or fake accounts. We use content strategy, engagement tactics, and targeted promotions to build a real, loyal following over time.

What if I already have someone posting but need a strategy?

We offer strategy-only consulting as well. If you have an in-house team or VA handling posting, we can guide your content planning, audience targeting, tone, and campaign structure for better results.

Analytics & Reporting

Data-driven decisions and strategies.

What is included in your analytics and reporting services?

We provide customized reports that cover key performance metrics across your digital channels—like website traffic, conversion rates, email performance, social engagement, paid ads, and SEO. We also include insights, trends, and actionable recommendations.

How often do I receive reports?

Most clients receive monthly reports, but we can also provide weekly or quarterly reporting, depending on the scope and intensity of your campaigns. Real-time dashboards are also available for on-demand access.

What types of insights do you provide?

Beyond just the numbers, we focus on interpretation and strategic recommendations—such as which channels are converting best, where users are dropping off, or what content resonates most with your audience.

Do you offer dashboards for real-time access?

Yes! We can build custom dashboards using tools like Looker Studio so you can monitor KPIs at any time. These dashboards are easily used and updated in real time or on a set schedule.

Can you help interpret reports if I’m not data-savvy?

Yes—our reports are written in plain language, and we offer walk-throughs or debrief calls to explain the results, answer your questions, and align on the next steps.

Which platforms and tools do you use?

We work with various tools, including Google Analytics (GA4), Google Looker Studio (Data Studio), Tag Manager, Meta Ads Manager, HubSpot, Salesforce Marketing Cloud, SEMrush, and Hotjar. We tailor the tech stack to your setup and goals.

Can you set up tracking for my website or campaigns?

Yes—we handle tracking setup and cleanup, including Google Analytics, UTM parameters, custom event tracking, goal conversions, and integration with CRMs or ad platforms.

Will you track ROI and conversions?

Definitely! We track campaign ROI and conversion performance tied to specific goals—such as form submissions, sales, downloads, or booked appointments—to give you a clear view of what’s working.

Do I need to give you access to my accounts?

Yes, to ensure accurate data, we’ll need access to tools like Google Analytics, ad platforms, email systems, and your website backend. We’ll guide you through a safe and secure access setup.

What makes your reporting different?

We go beyond just dashboards—we act as your data partner. We help you understand the “why” behind the numbers and how to turn insights into strategy, whether you’re improving engagement, boosting conversions, or refining budget allocation.

Need more clarification?

Read the discovery articles in our blog.